« previous next »

Author Question: _________ advertising is a close cousin to billboard advertising, and in many instances it is used ... (Read 32 times)

torybrooks

  • Hero Member
  • *****
  • Posts: 500
on: Jun 29, 2018
_________ advertising is a close cousin to billboard advertising, and in many instances it is used in tandem with billboards.
 a. Directory
  b. Transit
  c. Aerial
  d. Cinema

Question 2

Which of the following forms the final apex of the strategic planning triangle proposed by Esther Thorson and Jeri
  Moore?
 a. selection of a mix of persuasion tools
  b. identification of the target segment
  c. specification of the brand's value proposition
  d. division of a market into segments


rekilledagain

  • Sr. Member
  • ****
  • Posts: 337
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

Did you know?

During the twentieth century, a variant of the metric system was used in Russia and France in which the base unit of mass was the tonne. Instead of kilograms, this system used millitonnes (mt).

Did you know?

The U.S. Preventive Services Task Force recommends that all women age 65 years of age or older should be screened with bone densitometry.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

Cytomegalovirus affects nearly the same amount of newborns every year as Down syndrome.

Close-up of the head of the legless fossorial amphisbaenid Rhineura Close-up of the head of the legless fossorial amphisbaenid Rhineura
Mosquito Eyes Up Close: Electron Microscope Image Creates Stunning View Of Insect Mosquito Eyes Up Close: Electron Microscope Image Creates Stunning View Of Insect
Close-ups of Jupiter’s Atmosphere Close-ups of Jupiter’s Atmosphere
Chuck Close, Stanley II, detail. 1980–81. Chuck Close, Stanley II, detail. 1980–81.
This billboard in India caught my attention. As the text indicates, even though India is ... This billboard in India caught my attention. As the text indicates, even though India is ...
Close-up of a newly created enzyme degrading PET plastic Close-up of a newly created enzyme degrading PET plastic
Video: Mechanisms for chromosome movement Animation

For a complete list of videos, visit our video library