« previous next »

Author Question: Which of the following sales promotion tactics runs a risk of eroding a brand image or value? a. A ... (Read 74 times)

lb_gilbert

  • Hero Member
  • *****
  • Posts: 588
on: Jun 29, 2018
Which of the following sales promotion tactics runs a risk of eroding a brand image or value?
 a. A frequency program
  b. A price incentive
  c. A sweepstake
  d. A contest

Question 2

Why are systems such as PRIZM used widely by advertisers for segmentation?
 a. because they provide deep segment description
  b. because they allow for segmentation on the basis of frequency of usage
  c. because they provide deep insights into consumers' motivations
  d. because they emphasize the understanding of consumers' activities, interests, and opinions


sierrahalpin

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

lb_gilbert

  • Hero Member
  • *****
  • Posts: 588
Reply #2 on: Jun 29, 2018
Correct answers!


sierrahalpin

  • Sr. Member
  • ****
  • Posts: 329
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

Did you know?

The average human gut is home to perhaps 500 to 1,000 different species of bacteria.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

The strongest synthetic topical retinoid drug available, tazarotene, is used to treat sun-damaged skin, acne, and psoriasis.

Did you know?

Eat fiber! A diet high in fiber can help lower cholesterol levels by as much as 10%.

Strawberry Image From a Scanning Electron Microscope Strawberry Image From a Scanning Electron Microscope
Risk for injury Risk for injury
Serotonin and Risk-Taking Behavior Serotonin and Risk-Taking Behavior
The photo shows an ultrasound image of a fetus of about 20 weeks’ gestational age. The photo shows an ultrasound image of a fetus of about 20 weeks’ gestational age.
The photo shows an ultrasound image of a fetus. The rough outline of a head and body can be seen. ... The photo shows an ultrasound image of a fetus. The rough outline of a head and body can be seen. ...
Risk Factors for Cardiovascular Disease Risk Factors for Cardiovascular Disease
Video: Muscular Dystrophy

For a complete list of videos, visit our video library