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Author Question: Which of the following sales promotion tactics runs a risk of eroding a brand image or value? a. A ... (Read 96 times)

lb_gilbert

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on: Jun 29, 2018
Which of the following sales promotion tactics runs a risk of eroding a brand image or value?
 a. A frequency program
  b. A price incentive
  c. A sweepstake
  d. A contest

Question 2

Why are systems such as PRIZM used widely by advertisers for segmentation?
 a. because they provide deep segment description
  b. because they allow for segmentation on the basis of frequency of usage
  c. because they provide deep insights into consumers' motivations
  d. because they emphasize the understanding of consumers' activities, interests, and opinions


sierrahalpin

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


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lb_gilbert

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Reply #2 on: Jun 29, 2018
Correct answers!


sierrahalpin

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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