« previous next »

Author Question: A kitchen appliance manufacturer devises a program to encourage members of the trade to purchase its ... (Read 23 times)

armygirl

  • Hero Member
  • *****
  • Posts: 556
on: Jun 29, 2018
A kitchen appliance manufacturer devises a program to encourage members of the trade to purchase its brand. It offers salespeople an extra 75 for selling one of its refrigerators, 50 for selling one of its ovens, and 40 for selling one of its dishwashers. Which of the following promotional concepts for the trade channel does this involve?
 a. Push money
  b. Merchandise allowance
  c. Slotting fee
  d. Rebates

Question 2

Ultima Inc, a manufacturer of high-end cell phones and laptops, has designed a campaign that specifically targets a group of emergent consumers and aims to persuade them to try its products. This campaign is an example of:
 a. ambush marketing.
  b. guerilla marketing.
  c. heavy-user-focused marketing.
  d. point-of-entry marketing.


connor417

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

About 3.2 billion people, nearly half the world population, are at risk for malaria. In 2015, there are about 214 million malaria cases and an estimated 438,000 malaria deaths.

Did you know?

Pope Sylvester II tried to introduce Arabic numbers into Europe between the years 999 and 1003, but their use did not catch on for a few more centuries, and Roman numerals continued to be the primary number system.

Did you know?

Cytomegalovirus affects nearly the same amount of newborns every year as Down syndrome.

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

Did you know?

Most women experience menopause in their 50s. However, in 1994, an Italian woman gave birth to a baby boy when she was 61 years old.

Australopithecus sediba shares small brain size with other members of Australopithecus but also has Australopithecus sediba shares small brain size with other members of Australopithecus but also has
This painting depicts New Orleans in 1803, when the city was acquired—along with much of the modern This painting depicts New Orleans in 1803, when the city was acquired—along with much of the modern
American Foreign Trade, 1790–1812 American Foreign Trade, 1790–1812
The Two-Step Persuasion Technique to Encourage Community Service The Two-Step Persuasion Technique to Encourage Community Service
Looking at objects in nature is a great way to encourage joint attention and allows infants to learn ... Looking at objects in nature is a great way to encourage joint attention and allows infants to learn ...
Carrie Mae Weems, Untitled (Man Smoking/Malcolm X), from The Kitchen Table Series. Carrie Mae Weems, Untitled (Man Smoking/Malcolm X), from The Kitchen Table Series.
Video: Attention Deficit Disorder (ADD)

For a complete list of videos, visit our video library