A kitchen appliance manufacturer devises a program to encourage members of the trade to purchase its brand. It offers salespeople an extra 75 for selling one of its refrigerators, 50 for selling one of its ovens, and 40 for selling one of its dishwashers. Which of the following promotional concepts for the trade channel does this involve?
a. Push money
b. Merchandise allowance
c. Slotting fee
d. Rebates
Question 2
Ultima Inc, a manufacturer of high-end cell phones and laptops, has designed a campaign that specifically targets a group of emergent consumers and aims to persuade them to try its products. This campaign is an example of:
a. ambush marketing.
b. guerilla marketing.
c. heavy-user-focused marketing.
d. point-of-entry marketing.
Nurses may collaborate with social workers, physicians, and other members of the health care team to
Factors that contribute to the growth of family members.
Why are members of the Hells Angels part of a counterculture and not a subculture?
Sample Program for Changing Daily Caloric Intake (cont.)
Sample purchase order form.
Transatlantic Slave Trade