« previous next »

Author Question: A kitchen appliance manufacturer devises a program to encourage members of the trade to purchase its ... (Read 40 times)

armygirl

  • Hero Member
  • *****
  • Posts: 556
on: Jun 29, 2018
A kitchen appliance manufacturer devises a program to encourage members of the trade to purchase its brand. It offers salespeople an extra 75 for selling one of its refrigerators, 50 for selling one of its ovens, and 40 for selling one of its dishwashers. Which of the following promotional concepts for the trade channel does this involve?
 a. Push money
  b. Merchandise allowance
  c. Slotting fee
  d. Rebates

Question 2

Ultima Inc, a manufacturer of high-end cell phones and laptops, has designed a campaign that specifically targets a group of emergent consumers and aims to persuade them to try its products. This campaign is an example of:
 a. ambush marketing.
  b. guerilla marketing.
  c. heavy-user-focused marketing.
  d. point-of-entry marketing.


connor417

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Not getting enough sleep can greatly weaken the immune system. Lack of sleep makes you more likely to catch a cold, or more difficult to fight off an infection.

Did you know?

Many supplement containers do not even contain what their labels say. There are many documented reports of products containing much less, or more, that what is listed on their labels. They may also contain undisclosed prescription drugs and even contaminants.

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Did you know?

Urine turns bright yellow if larger than normal amounts of certain substances are consumed; one of these substances is asparagus.

Did you know?

The first oral chemotherapy drug for colon cancer was approved by FDA in 2001.

Each subculture provides its members with values and distinctive ways of viewing the world. What ... Each subculture provides its members with values and distinctive ways of viewing the world. What ...
The Head Start program was designed to increase the school readiness of low-income children. The Head Start program was designed to increase the school readiness of low-income children.
Changes in Time Spent with Family Members Changes in Time Spent with Family Members
Members of Sierra Leonean Diaspora Community in London Members of Sierra Leonean Diaspora Community in London
The frequency of bipolar illness in members of monozygotic twin pairs and in first-degree relatives The frequency of bipolar illness in members of monozygotic twin pairs and in first-degree relatives
In order to encourage Canadians to avoid cross border shopping, Walmart Canada is striving to ... In order to encourage Canadians to avoid cross border shopping, Walmart Canada is striving to ...
Video: Simple Diffusion - Ion transport

For a complete list of videos, visit our video library