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Author Question: A kitchen appliance manufacturer devises a program to encourage members of the trade to purchase its ... (Read 24 times)

armygirl

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on: Jun 29, 2018
A kitchen appliance manufacturer devises a program to encourage members of the trade to purchase its brand. It offers salespeople an extra 75 for selling one of its refrigerators, 50 for selling one of its ovens, and 40 for selling one of its dishwashers. Which of the following promotional concepts for the trade channel does this involve?
 a. Push money
  b. Merchandise allowance
  c. Slotting fee
  d. Rebates

Question 2

Ultima Inc, a manufacturer of high-end cell phones and laptops, has designed a campaign that specifically targets a group of emergent consumers and aims to persuade them to try its products. This campaign is an example of:
 a. ambush marketing.
  b. guerilla marketing.
  c. heavy-user-focused marketing.
  d. point-of-entry marketing.


connor417

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


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