As a brand manager, one must track what is being said by ...

[maychende]

As a brand manager, one must track what is being said by consumers, interpret consumer-generated information, and respond to social media posts and comments. This entails:
 a. spending time on social networking sites.
  b. hosting regular feedback sessions.
  c. developing brand image.
  d. expertise in branding and excellent socialization skills.

Question 2

The concepts of need recognition, information search and alternative evaluation, purchase, and postpurchase use and evaluation represent the four stages of the:
 a. creation of brands.
  b. integrated brand promotion process.
  c. consumer decision-making process.
  d. cultural branding method.

[DylanD1323]

Answer to Question 1

a

Answer to Question 2

c

[maychende]

Excellent

[patma1981]

TYSM