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Author Question: As a brand manager, one must track what is being said by consumers, interpret consumer-generated ... (Read 56 times)

maychende

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on: Jun 29, 2018
As a brand manager, one must track what is being said by consumers, interpret consumer-generated information, and respond to social media posts and comments. This entails:
 a. spending time on social networking sites.
  b. hosting regular feedback sessions.
  c. developing brand image.
  d. expertise in branding and excellent socialization skills.

Question 2

The concepts of need recognition, information search and alternative evaluation, purchase, and postpurchase use and evaluation represent the four stages of the:
 a. creation of brands.
  b. integrated brand promotion process.
  c. consumer decision-making process.
  d. cultural branding method.


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DylanD1323

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

c


maychende

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Reply 2 on: Jun 29, 2018
Excellent

anyusername12131

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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