Author Question: A person fills out an online form and gives his permission to a bookstore retailer to send messages ... (Read 121 times)

Jipu 123 · **on:** Jun 29, 2018

A person fills out an online form and gives his permission to a bookstore retailer to send messages about new books, sales, and special incentives to his email address. This is referred to as viral marketing.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Jerome always buys Coke, and only Cokenot Pepsi or any other cola brand. Consumers like Jerome, who
repeatedly purchase a single brand to fulfill a specific need, are demonstrating brand loyalty.
a. True
b. False
Indicate whether the statement is true or false