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Author Question: A person fills out an online form and gives his permission to a bookstore retailer to send messages ... (Read 115 times)

Jipu 123

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on: Jun 29, 2018
A person fills out an online form and gives his permission to a bookstore retailer to send messages about new books, sales, and special incentives to his email address. This is referred to as viral marketing.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Jerome always buys Coke, and only Cokenot Pepsi or any other cola brand. Consumers like Jerome, who
  repeatedly purchase a single brand to fulfill a specific need, are demonstrating brand loyalty.
 a. True
  b. False
 Indicate whether the statement is true or false


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Heffejeff

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

True


Jipu 123

  • Member
  • Posts: 569
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

daiying98

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Reply 3 on: Yesterday
Excellent

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