« previous next »

Author Question: ___________________ are used to set prices that generate or shift demand to create greater ... (Read 68 times)

ss2343

  • Hero Member
  • *****
  • Posts: 548
on: Jun 29, 2018
___________________ are used to set prices that generate or shift demand to create greater efficiency and profitability.
 Fill in the blank(s) with correct word

Question 2

Crystal, a media buyer, is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers. The ad encourages the purchase of space in a fast-growing magazine that reaches 12 to 18-year-old girls. It invites media buyers to contact the sales department of the magazine for more information. She considers the ad as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement. Crystal is trying to decide whether to run ads in the teen magazine or in special sections of newspapers attempting to target young people. What disadvantage of newspapers would prompt her to consider the teen magazine?
 a. Their lack of timeliness and credibility
  b. Their high absolute cost
  c. Their high pass-along readership
  d. Their limited ability to segment target audiences


todom5090

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

Yield Management Systems

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Less than one of every three adults with high LDL cholesterol has the condition under control. Only 48.1% with the condition are being treated for it.

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Did you know?

Sildenafil (Viagra®) has two actions that may be of consequence in patients with heart disease. It can lower the blood pressure, and it can interact with nitrates. It should never be used in patients who are taking nitrates.

Did you know?

Human kidneys will clean about 1 million gallons of blood in an average lifetime.

Heating Oil Shale Can Generate Recoverable Oil Heating Oil Shale Can Generate Recoverable Oil
How to plot a sine function containing an amplitude and phase-shift (Question 2 of 3) How to plot a sine function containing an amplitude and phase-shift (Question 2 of 3)
How to write a sine function when given the amplitude, period, and phase shift How to write a sine function when given the amplitude, period, and phase shift
Create space between metatarsals by pulling sides of foot away from each other. Create space between metatarsals by pulling sides of foot away from each other.
Create a map that integrates the following terms: alternative splicing, constitu Create a map that integrates the following terms: alternative splicing, constitu
Suppose a country imports televisions. The country's supply and demand curves are shown in ... Suppose a country imports televisions. The country's supply and demand curves are shown in ...
Video: Mechanisms of capillary exchange (transcytosis & bulk flow)

For a complete list of videos, visit our video library