« previous next »

Author Question: ___________________ are used to set prices that generate or shift demand to create greater ... (Read 88 times)

ss2343

  • Hero Member
  • *****
  • Posts: 548
on: Jun 29, 2018
___________________ are used to set prices that generate or shift demand to create greater efficiency and profitability.
 Fill in the blank(s) with correct word

Question 2

Crystal, a media buyer, is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers. The ad encourages the purchase of space in a fast-growing magazine that reaches 12 to 18-year-old girls. It invites media buyers to contact the sales department of the magazine for more information. She considers the ad as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement. Crystal is trying to decide whether to run ads in the teen magazine or in special sections of newspapers attempting to target young people. What disadvantage of newspapers would prompt her to consider the teen magazine?
 a. Their lack of timeliness and credibility
  b. Their high absolute cost
  c. Their high pass-along readership
  d. Their limited ability to segment target audiences


todom5090

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

Yield Management Systems

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

A cataract is a clouding of the eyes' natural lens. As we age, some clouding of the lens may occur. The first sign of a cataract is usually blurry vision. Although glasses and other visual aids may at first help a person with cataracts, surgery may become inevitable. Cataract surgery is very successful in restoring vision, and it is the most frequently performed surgery in the United States.

Did you know?

There are approximately 3 million unintended pregnancies in the United States each year.

Did you know?

The U.S. Pharmacopeia Medication Errors Reporting Program states that approximately 50% of all medication errors involve insulin.

Did you know?

In 1864, the first barbiturate (barbituric acid) was synthesized.

Did you know?

Although puberty usually occurs in the early teenage years, the world's youngest parents were two Chinese children who had their first baby when they were 8 and 9 years of age.

Leafcutter ants carrying leaf fragments back to the nest where they will be processed to create a su Leafcutter ants carrying leaf fragments back to the nest where they will be processed to create a su
Alternate sites that can be used to create a new opening (-ostomy) in the colon. Alternate sites that can be used to create a new opening (-ostomy) in the colon.
A demand delivery system uses a fuel-pressure regulator attached to the fuel pump assembly inside ... A demand delivery system uses a fuel-pressure regulator attached to the fuel pump assembly inside ...
Rock the leg to create movement at the hip joint. Apply passive movements to mobilize knee and hip ... Rock the leg to create movement at the hip joint. Apply passive movements to mobilize knee and hip ...
China has relied on cheap coal to meet its demand for energy China has relied on cheap coal to meet its demand for energy
Connecting blunt ends to create recombinant DNA molecules Connecting blunt ends to create recombinant DNA molecules
Video: Mendel's pea plant, Pisum sativum experimental

For a complete list of videos, visit our video library