« previous next »

Author Question: ___________________ are used to set prices that generate or shift demand to create greater ... (Read 85 times)

ss2343

  • Hero Member
  • *****
  • Posts: 548
on: Jun 29, 2018
___________________ are used to set prices that generate or shift demand to create greater efficiency and profitability.
 Fill in the blank(s) with correct word

Question 2

Crystal, a media buyer, is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers. The ad encourages the purchase of space in a fast-growing magazine that reaches 12 to 18-year-old girls. It invites media buyers to contact the sales department of the magazine for more information. She considers the ad as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement. Crystal is trying to decide whether to run ads in the teen magazine or in special sections of newspapers attempting to target young people. What disadvantage of newspapers would prompt her to consider the teen magazine?
 a. Their lack of timeliness and credibility
  b. Their high absolute cost
  c. Their high pass-along readership
  d. Their limited ability to segment target audiences


todom5090

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

Yield Management Systems

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Did you know?

The senior population grows every year. Seniors older than 65 years of age now comprise more than 13% of the total population. However, women outlive men. In the 85-and-over age group, there are only 45 men to every 100 women.

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

Ether was used widely for surgeries but became less popular because of its flammability and its tendency to cause vomiting. In England, it was quickly replaced by chloroform, but this agent caused many deaths and lost popularity.

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Alternate sites that can be used to create a new opening (-ostomy) in the colon. Alternate sites that can be used to create a new opening (-ostomy) in the colon.
Myocardial Oxygen supply and demand Myocardial Oxygen supply and demand
Skin lifting techniques. (A) Basic skin lifting. (B) Lifting with directional shift. (C) Skin ... Skin lifting techniques. (A) Basic skin lifting. (B) Lifting with directional shift. (C) Skin ...
Effect of an Exogenous Shift in Income Effect of an Exogenous Shift in Income
The amount of genetic variation within populations is far greater than the variation between populat The amount of genetic variation within populations is far greater than the variation between populat
Video: Nucleic acid digestion - brush border enzymes, end products & transport mechanism

For a complete list of videos, visit our video library