Answer to Question 1
A media strategy determines what you want to do with your mediabuy simple awareness, counter a competitor's claims, reposition
your brand, react to good or bad media publicity, or establish an image and good feel surrounding your brand. It helps you match message
objectives with media choices. Thus, the true power of a media plan rests in the media strategy.
Media planning determines where and when the advertiser's money is spent, and thus, is vital. It requires creativity and strategic thinking, because to do it, an advertiser needs to understand what he is trying to do with media, why he is doing it, and the key
aspects of the various tools at his disposal. A media plan specifies the media in which advertising messages will be placed to reach the desired target audience.
A media plan includes a strategy, objectives, media choices, and a media schedule for placing a message. An advertiser should always know and pay close attention to the fundamental qualities of each medium and specific vehicle in terms of what a brand is trying to do. To be effective, the advertiser needs to be able to see the media buys in the strategic context of brand communication and consumer behavior goals.
Answer to Question 2
c
The patient and his family meet with the nurse to discuss progress on the patient care plan.
Nursing care plan anxiety
Plan of The Pantheon
Body plan of a tomato plant
Coelomate Body Plan: Earthworm
Roundworm Body Plan