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Author Question: Few service organizations may be characterized as capacity-constrained services. Indicate whether ... (Read 19 times)

mpobi80

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on: Jun 29, 2018
Few service organizations may be characterized as capacity-constrained services.
 
 Indicate whether the statement is true or false

Question 2

MidSouth Media Company (MMC) is a media placement firm serving small- and mid-sized firms in several Midwest and Southern states. It specializes in working with new businesses, many of which have owners and managers with little advertising experience. MMC asks all new clients to complete a brief survey to better determine their exposure needs and their level of knowledge about media decisions. Some questions from the latest MMC survey are included below. Please complete the missing part of each item, based on your study of the chapter. Did you have a rough figure in mind concerning your______, that is, the number of people or households that you'd like to see exposed to the chosen media at least once during the campaign?
 a. geographic scope
  b. cost per thousand
  c. reach
  d. continuity


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coreycathey

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F

Answer to Question 2

c


mpobi80

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Reply 2 on: Jun 29, 2018
Excellent

xiaomengxian

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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