This topic contains a solution. Click here to go to the answer

Author Question: Few service organizations may be characterized as capacity-constrained services. Indicate whether ... (Read 67 times)

mpobi80

  • Hero Member
  • *****
  • Posts: 519
Few service organizations may be characterized as capacity-constrained services.
 
 Indicate whether the statement is true or false

Question 2

MidSouth Media Company (MMC) is a media placement firm serving small- and mid-sized firms in several Midwest and Southern states. It specializes in working with new businesses, many of which have owners and managers with little advertising experience. MMC asks all new clients to complete a brief survey to better determine their exposure needs and their level of knowledge about media decisions. Some questions from the latest MMC survey are included below. Please complete the missing part of each item, based on your study of the chapter. Did you have a rough figure in mind concerning your______, that is, the number of people or households that you'd like to see exposed to the chosen media at least once during the campaign?
 a. geographic scope
  b. cost per thousand
  c. reach
  d. continuity



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

coreycathey

  • Sr. Member
  • ****
  • Posts: 333
Answer to Question 1

F

Answer to Question 2

c




mpobi80

  • Member
  • Posts: 519
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


ricroger

  • Member
  • Posts: 352
Reply 3 on: Yesterday
Excellent

 

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

Thyroid conditions cause a higher risk of fibromyalgia and chronic fatigue syndrome.

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Did you know?

In 1835 it was discovered that a disease of silkworms known as muscardine could be transferred from one silkworm to another, and was caused by a fungus.

Did you know?

In the ancient and medieval periods, dysentery killed about ? of all babies before they reach 12 months of age. The disease was transferred through contaminated drinking water, because there was no way to adequately dispose of sewage, which contaminated the water.

For a complete list of videos, visit our video library