Author Question: A Los Angeles based ad agency is an expert in placing advertisement messages in different media, ... (Read 20 times)

rayancarla1 · **on:** Jun 29, 2018

A Los Angeles based ad agency is an expert in placing advertisement messages in different media, like television, radio, magazines, and newspapers. It effectively mixes and matches all of these media to make sure that an advertiser's message makes a positive impact on the target audience. It is also an expert in creating the schedule in which these messages will appear. This ad agency is working effectively as a:
a. media bidder.
b. media planner.
c. media vehicle.
d. media class.

Question 2

By 1900, an increase in the supply of mass-produced goods, and the increasing demand for these goods by a growing urban population, led to the growth of advertising.
a. True
b. False
Indicate whether the statement is true or false