« previous next »

Author Question: In making an advertising decision, a franchisor or franchisee should have the primary objectives of ... (Read 68 times)

chandani

  • Hero Member
  • *****
  • Posts: 541
on: Jun 29, 2018
In making an advertising decision, a franchisor or franchisee should have the primary objectives of advertising address each of the following issues, except:
 a. to inform potential purchasers
  b. to discourage competitors
  c. to persuade potential customers to buy from your firm
  d. to remind customers of your product/service availability

Question 2

A breakeven analysis is used to determine the number of units that need to be sold to cover costs.
 
 Indicate whether the statement is true or false


todom5090

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

B. Discourage competitors. All advertising is meant, primarily, to inform, persuade or remind actual and potential customers of your product/service.

Answer to Question 2

T


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Adults are resistant to the bacterium that causes Botulism. These bacteria thrive in honey – therefore, honey should never be given to infants since their immune systems are not yet resistant.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Did you know?

Liver spots have nothing whatsoever to do with the liver. They are a type of freckles commonly seen in older adults who have been out in the sun without sufficient sunscreen.

Did you know?

A seasonal flu vaccine is the best way to reduce the chances you will get seasonal influenza and spread it to others.

Annual net primary productivity on Earth. Annual net primary productivity on Earth.
Rotating Furnace for Making Parabolic Telescope Mirrors Rotating Furnace for Making Parabolic Telescope Mirrors
Primary visual processing areas (blue) in (a) human (lateral and mesial views) and (b) chimpanzee. Primary visual processing areas (blue) in (a) human (lateral and mesial views) and (b) chimpanzee.
Ekman’s six primary facial expressions of emotion and one combination facial expression. ... Ekman’s six primary facial expressions of emotion and one combination facial expression. ...
In oogenesis, cells enter meiosis as primary oocytes In oogenesis, cells enter meiosis as primary oocytes
The 18 exons making up the gene encoding the LDL receptor protein The 18 exons making up the gene encoding the LDL receptor protein
Video: Gas exchange - partial pressure, locations, external and internal respiration

For a complete list of videos, visit our video library