In making an advertising decision, a franchisor or franchisee ...

[chandani]

In making an advertising decision, a franchisor or franchisee should have the primary objectives of advertising address each of the following issues, except:
 a. to inform potential purchasers
  b. to discourage competitors
  c. to persuade potential customers to buy from your firm
  d. to remind customers of your product/service availability

Question 2

A breakeven analysis is used to determine the number of units that need to be sold to cover costs.
 
 Indicate whether the statement is true or false

[todom5090]

Answer to Question 1

B. Discourage competitors. All advertising is meant, primarily, to inform, persuade or remind actual and potential customers of your product/service.

Answer to Question 2

T