« previous next »

Author Question: In making an advertising decision, a franchisor or franchisee should have the primary objectives of ... (Read 63 times)

chandani

  • Hero Member
  • *****
  • Posts: 541
on: Jun 29, 2018
In making an advertising decision, a franchisor or franchisee should have the primary objectives of advertising address each of the following issues, except:
 a. to inform potential purchasers
  b. to discourage competitors
  c. to persuade potential customers to buy from your firm
  d. to remind customers of your product/service availability

Question 2

A breakeven analysis is used to determine the number of units that need to be sold to cover costs.
 
 Indicate whether the statement is true or false


todom5090

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

B. Discourage competitors. All advertising is meant, primarily, to inform, persuade or remind actual and potential customers of your product/service.

Answer to Question 2

T


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

Acute bronchitis is an inflammation of the breathing tubes (bronchi), which causes increased mucus production and other changes. It is usually caused by bacteria or viruses, can be serious in people who have pulmonary or cardiac diseases, and can lead to pneumonia.

Did you know?

Signs and symptoms of a drug overdose include losing consciousness, fever or sweating, breathing problems, abnormal pulse, and changes in skin color.

Did you know?

ACTH levels are normally highest in the early morning (between 6 and 8 A.M.) and lowest in the evening (between 6 and 11 P.M.). Therefore, a doctor who suspects abnormal levels looks for low ACTH in the morning and high ACTH in the evening.

Did you know?

Cutaneous mucormycosis is a rare fungal infection that has been fatal in at least 29% of cases, and in as many as 83% of cases, depending on the patient's health prior to infection. It has occurred often after natural disasters such as tornados, and early treatment is essential.

Structure of cellulose, the main macromolecule of the primary cell wall Structure of cellulose, the main macromolecule of the primary cell wall
Primary neurulation Primary neurulation
The Making of Black Harlem The Making of Black Harlem
Human of the planet's net primary production and appropriation of NPP Human of the planet's net primary production and appropriation of NPP
Oil is the primary fuel for transport Oil is the primary fuel for transport
Graphs of Primary Trigonometric Ratios Graphs of Primary Trigonometric Ratios
Video: Integumentary Anatomy

For a complete list of videos, visit our video library