« previous next »

Author Question: In making an advertising decision, a franchisor or franchisee should have the primary objectives of ... (Read 62 times)

chandani

  • Hero Member
  • *****
  • Posts: 541
on: Jun 29, 2018
In making an advertising decision, a franchisor or franchisee should have the primary objectives of advertising address each of the following issues, except:
 a. to inform potential purchasers
  b. to discourage competitors
  c. to persuade potential customers to buy from your firm
  d. to remind customers of your product/service availability

Question 2

A breakeven analysis is used to determine the number of units that need to be sold to cover costs.
 
 Indicate whether the statement is true or false


todom5090

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

B. Discourage competitors. All advertising is meant, primarily, to inform, persuade or remind actual and potential customers of your product/service.

Answer to Question 2

T


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

Nearly all drugs pass into human breast milk. How often a drug is taken influences the amount of drug that will pass into the milk. Medications taken 30 to 60 minutes before breastfeeding are likely to be at peak blood levels when the baby is nursing.

Did you know?

In 1835 it was discovered that a disease of silkworms known as muscardine could be transferred from one silkworm to another, and was caused by a fungus.

Did you know?

Pubic lice (crabs) are usually spread through sexual contact. You cannot catch them by using a public toilet.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Myopia (nearsightedness). In the uncorrected top figure, the image comes into focus in front of the Myopia (nearsightedness). In the uncorrected top figure, the image comes into focus in front of the
Decision Making Decision Making
Cell-mediated immunity, primary and secondary response. Cell-mediated immunity, primary and secondary response.
The thymus, a primary lymphoid organ where T cells mature. The thymus, a primary lymphoid organ where T cells mature.
Human of the planet's net primary production and appropriation of NPP Human of the planet's net primary production and appropriation of NPP
Primary Type of Floor Framing Primary Type of Floor Framing
Video: Sigmoidoscopy

For a complete list of videos, visit our video library