Author Question: __________ is used by organizations to get consumers committed to brands in a way that passive ... (Read 39 times)

student77 · **on:** Jun 29, 2018

__________ is used by organizations to get consumers committed to brands in a way that passive advertising cannot.
a. Co-op advertising
b. Phishing
c. Crowdsourcing
d. Broadcasting

Question 2

Which of the following recommendations is (are) the most appropriate for a service organization seeking to be successful in its environmental scanning efforts?
a. Carefully monitor the service organization's internal environment
b. Carefully monitor the service organization's external environment
c. Use environmental scanning on an intermittent basis
d. Carefully monitoring the service organization's internal and external environments are the most appropriate for successful environmental scanning.
e. All of these recommendations are equally appropriate for successful environmental scanning.