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Author Question: Which term refers to the mix of advertising and entertainment, the umbrella covering the ... (Read 23 times)

gbarreiro

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on: Jun 29, 2018
Which term refers to the mix of advertising and entertainment, the umbrella covering the increasingly broad spectrum of integrated ads and nontraditional IBP?
 a. Procter & Gamble approach
  b. Populist consumption
  c. Consumer integration
  d. Madison & Vine approach

Question 2

Effective internal positioning is accomplished by:
 a. distributing products to a market that is wider than those of one's competitors.
  b. using advertising to compare a product's distinctions from those of one's rival firms.
  c. developing brand features and values that are distinctive from the competition.
  d. developing vastly different products within the firm's product line.


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dantucker

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

d


gbarreiro

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Reply #2 on: Jun 29, 2018
Thank you :)


dantucker

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Reply #3 on: Jun 29, 2018
Happy to help you


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