Which term refers to the mix of advertising and entertainment, ...

[gbarreiro]

Which term refers to the mix of advertising and entertainment, the umbrella covering the increasingly broad spectrum of integrated ads and nontraditional IBP?
 a. Procter & Gamble approach
  b. Populist consumption
  c. Consumer integration
  d. Madison & Vine approach

Question 2

Effective internal positioning is accomplished by:
 a. distributing products to a market that is wider than those of one's competitors.
  b. using advertising to compare a product's distinctions from those of one's rival firms.
  c. developing brand features and values that are distinctive from the competition.
  d. developing vastly different products within the firm's product line.

[dantucker]

Answer to Question 1

d

Answer to Question 2

d

[gbarreiro]

Thank you

[dantucker]

Happy to help you