What is the key to convincing someone to purchase your franchise, ...

[Deast7027]

What is the key to convincing someone to purchase your franchise, product, or service?
 a. features
  b. personality
  c. experience
  d. benefits

Question 2

All of the statements about supplemental service elements are true EXCEPT
 a. adding supplemental service elements often occurs as a natural response to competitive forces.
  b. a supplementary element often begins as part of the augmented product but typically evolves into the expected product.
  c. supplementing a service without establishing the efficacy of the supplemental element to the customer can be disastrous to the service provider.
  d. service providers can often delete supplemental service elements from the core service without fear of incurring some level of customer resentment.
  e. All of these statements about supplemental service elements are true.

[Amiracle]

Answer to Question 1

D. The features of the business (size, cost, activity, product, logo, name recognition) and benefits go hand in hand; however, features never sell. Benefits sell. The benefits which the prospective franchisee or customer is looking for would help them feel better about life, make them more powerful, prettier, more comfortable, smarter, or richer. The desired benefit is the result the customer wishes to achieve. This is the reason why the prospective franchisee or the end consumer will purchase the product or service.

Answer to Question 2

d

[Deast7027]

Gracias!

[xiaomengxian]

Great answer, keep it coming