This topic contains a solution. Click here to go to the answer

Author Question: What is the key to convincing someone to purchase your franchise, product, or service? a. features ... (Read 75 times)

Deast7027

  • Hero Member
  • *****
  • Posts: 538
What is the key to convincing someone to purchase your franchise, product, or service?
 a. features
  b. personality
  c. experience
  d. benefits

Question 2

All of the statements about supplemental service elements are true EXCEPT
 a. adding supplemental service elements often occurs as a natural response to competitive forces.
  b. a supplementary element often begins as part of the augmented product but typically evolves into the expected product.
  c. supplementing a service without establishing the efficacy of the supplemental element to the customer can be disastrous to the service provider.
  d. service providers can often delete supplemental service elements from the core service without fear of incurring some level of customer resentment.
  e. All of these statements about supplemental service elements are true.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Amiracle

  • Sr. Member
  • ****
  • Posts: 334
Answer to Question 1

D. The features of the business (size, cost, activity, product, logo, name recognition) and benefits go hand in hand; however, features never sell. Benefits sell. The benefits which the prospective franchisee or customer is looking for would help them feel better about life, make them more powerful, prettier, more comfortable, smarter, or richer. The desired benefit is the result the customer wishes to achieve. This is the reason why the prospective franchisee or the end consumer will purchase the product or service.

Answer to Question 2

d




Deast7027

  • Member
  • Posts: 538
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


hramirez205

  • Member
  • Posts: 345
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

On average, someone in the United States has a stroke about every 40 seconds. This is about 795,000 people per year.

Did you know?

Asthma attacks and symptoms usually get started by specific triggers (such as viruses, allergies, gases, and air particles). You should talk to your doctor about these triggers and find ways to avoid or get rid of them.

Did you know?

An identified risk factor for osteoporosis is the intake of excessive amounts of vitamin A. Dietary intake of approximately double the recommended daily amount of vitamin A, by women, has been shown to reduce bone mineral density and increase the chances for hip fractures compared with women who consumed the recommended daily amount (or less) of vitamin A.

Did you know?

The Centers for Disease Control and Prevention (CDC) was originally known as the Communicable Disease Center, which was formed to fight malaria. It was originally headquartered in Atlanta, Georgia, since the Southern states faced the worst threat from malaria.

Did you know?

More than 4.4billion prescriptions were dispensed within the United States in 2016.

For a complete list of videos, visit our video library