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Author Question: The category most franchise systems are in is the one that has focus on product or service qualities ... (Read 41 times)

sabina

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on: Jun 29, 2018
The category most franchise systems are in is the one that has focus on product or service qualities or characteristics with prices being a second-level or a lower order concern to the purchaser. Identify which generic category fits most franchise systems below.
 a. convenience goods or services
  b. homogeneous sopping goods or services
  c. heterogeneous shopping goods or services
  d. special products or services

Question 2

The services theater framework recognizes that service organizations offer a theatrical production that can evoke emotional and behavioral responses from their customers.
 
 Indicate whether the statement is true or false


cuttiesgirl16

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C. Classic examples include: auto dealerships, flower shops, legal or accounting services, coffee shops, landscaping and hair cutting or styling shops.

Answer to Question 2

T


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