What is a realistic number for a sample size when doing market ...

[leo leo]

What is a realistic number for a sample size when doing market research?
 a. 50
  b. 300
  c. 500
  d. 1,000

Question 2

In the context of advertising, which of the following is true of leveraging social disruption and cultural contradictions?
 a. It associates the brand with pleasant events.
  b. It is a rare advertisement strategy.
  c. Only conservative brands risk using this strategy.
  d. All brands that use this strategy get assured success.

[vish98]

Answer to Question 1

B. While your sample size may be as small as 100 individuals, most professional marketing research organizations generally consider a sample size of 300 to be the most cost efficient. This sample size generally provides a 94 confidence level with about 5 percentage points for maximum error.

Answer to Question 2

b

[leo leo]

Gracias!

[aliotak]

Excellent