Author Question: What is a realistic number for a sample size when doing market research? a. 50 b. 300 c. 500 d. ... (Read 45 times)

leo leo · **on:** Jun 29, 2018

What is a realistic number for a sample size when doing market research?
a. 50
b. 300
c. 500
d. 1,000

Question 2

In the context of advertising, which of the following is true of leveraging social disruption and cultural contradictions?
a. It associates the brand with pleasant events.
b. It is a rare advertisement strategy.
c. Only conservative brands risk using this strategy.
d. All brands that use this strategy get assured success.

vish98 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B. While your sample size may be as small as 100 individuals, most professional marketing research organizations generally consider a sample size of 300 to be the most cost efficient. This sample size generally provides a 94 confidence level with about 5 percentage points for maximum error.

Answer to Question 2

b