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Author Question: What is a realistic number for a sample size when doing market research? a. 50 b. 300 c. 500 d. ... (Read 58 times)

leo leo

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on: Jun 29, 2018
What is a realistic number for a sample size when doing market research?
 a. 50
  b. 300
  c. 500
  d. 1,000

Question 2

In the context of advertising, which of the following is true of leveraging social disruption and cultural contradictions?
 a. It associates the brand with pleasant events.
  b. It is a rare advertisement strategy.
  c. Only conservative brands risk using this strategy.
  d. All brands that use this strategy get assured success.


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vish98

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B. While your sample size may be as small as 100 individuals, most professional marketing research organizations generally consider a sample size of 300 to be the most cost efficient. This sample size generally provides a 94 confidence level with about 5 percentage points for maximum error.

Answer to Question 2

b


leo leo

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

bdobbins

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Reply 3 on: Yesterday
Gracias!

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