Author Question: According to the servuction framework, Customer B is a service customer who is visible to other ... (Read 44 times)

Jkov05 · **on:** Jun 29, 2018

According to the servuction framework, Customer B is a service customer who is visible to other service customers during the delivery of a service.

Indicate whether the statement is true or false

Question 2

A real-life nurse discussing the benefits of a home blood-pressure kit and a real-life librarian promoting the advantages of a children's reading program are both:
a. acting as expert spokespeople.
b. lending celebrity credibility.
c. providing real-life demonstrations.
d. delivering average-user testimonials.