During the National Basketball Championship, a national sports equipment manufacturer runs an edgy, fast-paced commercial featuring a well-known hip hop artist. A group of university students watching the ad in a fraternity house interprets the commercial in roughly the same way. Which of the following is a reason why audience members share a similar interpretation of the ad?
a. The backgrounds and value systems of audience members are similar.
b. The interpretation of an ad is a function of an isolated solitary thinker.
c. Ads contain a single meaning for all members of a target audience.
d. Communication is inherently an individual process and not a social process.
Question 2
According to the services theater framework, which of the following is NOT typically used to describe a service encounter?
a. Actors
b. Audience
c. Front stage
d. Backstage
e. Plot
Wearing safety equipment is essential at all ages
The first step in field recovery involves surveying the site, sometimes with special equipment.
Chimpanzee (Pan troglodytes), Gombe Stream National Park, Tanzania, Africa.