This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: During the National Basketball Championship, a national sports equipment manufacturer runs an edgy, ... (Read 117 times)

JMatthes

  • Hero Member
  • *****
  • Posts: 578
on: Jun 29, 2018
During the National Basketball Championship, a national sports equipment manufacturer runs an edgy, fast-paced commercial featuring a well-known hip hop artist. A group of university students watching the ad in a fraternity house interprets the commercial in roughly the same way. Which of the following is a reason why audience members share a similar interpretation of the ad?
 a. The backgrounds and value systems of audience members are similar.
  b. The interpretation of an ad is a function of an isolated solitary thinker.
  c. Ads contain a single meaning for all members of a target audience.
  d. Communication is inherently an individual process and not a social process.

Question 2

According to the services theater framework, which of the following is NOT typically used to describe a service encounter?
 a. Actors
  b. Audience
  c. Front stage
  d. Backstage
  e. Plot


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

nanny

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


JMatthes

  • Hero Member
  • *****
  • Posts: 578
Reply #2 on: Jun 29, 2018
Correct answers!


nanny

  • Sr. Member
  • ****
  • Posts: 313
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

Cyanide works by making the human body unable to use oxygen.

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

Did you know?

Asthma is the most common chronic childhood disease in the world. Most children who develop asthma have symptoms before they are 5 years old.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

The world attempted to deal with Somalia as if it were a real country but painfully learned that Som The world attempted to deal with Somalia as if it were a real country but painfully learned that Som
National Guardsmen firing into a crowd of antiwar protesters at Kent State University killed four ... National Guardsmen firing into a crowd of antiwar protesters at Kent State University killed four ...
A mother Eastern Grey Kangaroo (Macropus giganteus) with her joey feeds in Murramarang National Park A mother Eastern Grey Kangaroo (Macropus giganteus) with her joey feeds in Murramarang National Park
Video: Gastrin (protein digestion)

For a complete list of videos, visit our video library