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Author Question: During the National Basketball Championship, a national sports equipment manufacturer runs an edgy, ... (Read 425 times)

JMatthes

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on: Jun 29, 2018
During the National Basketball Championship, a national sports equipment manufacturer runs an edgy, fast-paced commercial featuring a well-known hip hop artist. A group of university students watching the ad in a fraternity house interprets the commercial in roughly the same way. Which of the following is a reason why audience members share a similar interpretation of the ad?
 a. The backgrounds and value systems of audience members are similar.
  b. The interpretation of an ad is a function of an isolated solitary thinker.
  c. Ads contain a single meaning for all members of a target audience.
  d. Communication is inherently an individual process and not a social process.

Question 2

According to the services theater framework, which of the following is NOT typically used to describe a service encounter?
 a. Actors
  b. Audience
  c. Front stage
  d. Backstage
  e. Plot


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nanny

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


JMatthes

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Reply #2 on: Jun 29, 2018
Correct answers!


nanny

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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