This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: During the National Basketball Championship, a national sports equipment manufacturer runs an edgy, ... (Read 269 times)

JMatthes

  • Hero Member
  • *****
  • Posts: 578
on: Jun 29, 2018
During the National Basketball Championship, a national sports equipment manufacturer runs an edgy, fast-paced commercial featuring a well-known hip hop artist. A group of university students watching the ad in a fraternity house interprets the commercial in roughly the same way. Which of the following is a reason why audience members share a similar interpretation of the ad?
 a. The backgrounds and value systems of audience members are similar.
  b. The interpretation of an ad is a function of an isolated solitary thinker.
  c. Ads contain a single meaning for all members of a target audience.
  d. Communication is inherently an individual process and not a social process.

Question 2

According to the services theater framework, which of the following is NOT typically used to describe a service encounter?
 a. Actors
  b. Audience
  c. Front stage
  d. Backstage
  e. Plot


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

nanny

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


JMatthes

  • Hero Member
  • *****
  • Posts: 578
Reply #2 on: Jun 29, 2018
Correct answers!


nanny

  • Sr. Member
  • ****
  • Posts: 313
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Habitat corridor found in Banff National Park. Habitat corridor found in Banff National Park.
The first step in field recovery involves surveying the site, sometimes with special equipment. The first step in field recovery involves surveying the site, sometimes with special equipment.
Kootenay national park Kootenay national park
A Platypus swimming in Broken River, Eungella National Park, Queensland, Australia. A Platypus swimming in Broken River, Eungella National Park, Queensland, Australia.
Video: Oxygen transport: association and dissociation & Factors that affect hemoglobin's saturation with O2

For a complete list of videos, visit our video library