This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: During the National Basketball Championship, a national sports equipment manufacturer runs an edgy, ... (Read 447 times)

JMatthes

  • Hero Member
  • *****
  • Posts: 578
on: Jun 29, 2018
During the National Basketball Championship, a national sports equipment manufacturer runs an edgy, fast-paced commercial featuring a well-known hip hop artist. A group of university students watching the ad in a fraternity house interprets the commercial in roughly the same way. Which of the following is a reason why audience members share a similar interpretation of the ad?
 a. The backgrounds and value systems of audience members are similar.
  b. The interpretation of an ad is a function of an isolated solitary thinker.
  c. Ads contain a single meaning for all members of a target audience.
  d. Communication is inherently an individual process and not a social process.

Question 2

According to the services theater framework, which of the following is NOT typically used to describe a service encounter?
 a. Actors
  b. Audience
  c. Front stage
  d. Backstage
  e. Plot


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

nanny

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


JMatthes

  • Hero Member
  • *****
  • Posts: 578
Reply #2 on: Jun 29, 2018
Correct answers!


nanny

  • Sr. Member
  • ****
  • Posts: 313
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

According to the Migraine Research Foundation, migraines are the third most prevalent illness in the world. Women are most affected (18%), followed by children of both sexes (10%), and men (6%).

Did you know?

Calcitonin is a naturally occurring hormone. In women who are at least 5 years beyond menopause, it slows bone loss and increases spinal bone density.

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

An exotic fox in Mornington Peninsula National Park with Mange. An exotic fox in Mornington Peninsula National Park with Mange.
Wombat burrow and scat, Narawntapu National Park, Tasmania Wombat burrow and scat, Narawntapu National Park, Tasmania
Herzog & de Meuron, The Bird's Nest—Beijing National Stadium. Herzog & de Meuron, The Bird's Nest—Beijing National Stadium.
Shell-Tube CHE 413 Chemical Engineering Equipment Design Shell-Tube CHE 413 Chemical Engineering Equipment Design
A manufacturer of cat towers wishes to locate a super assembly facility to meet their cat tower ... A manufacturer of cat towers wishes to locate a super assembly facility to meet their cat tower ...
Video: Heart sounds

For a complete list of videos, visit our video library