Author Question: A service framework cannot be used for analyzing factors contributing to the customer's service ... (Read 83 times)

lindiwe · **on:** Jun 29, 2018

A service framework cannot be used for analyzing factors contributing to the customer's service experience.

Indicate whether the statement is true or false

Question 2

For

advertising to work as planned, the consumer should be convinced through arguments that the

advertised brand is the right choice.
a. repetitive
b. point-of-purchase
c. persuasive
d. feel-good