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Author Question: The objective dimensions of a marketing communications strategy are which of the following? a. brand ... (Read 38 times)

panfilo

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on: Jun 29, 2018
The objective dimensions of a marketing communications strategy are which of the following?
 a. brand awareness and learning c. brand awareness and doing
  b. brand awareness and profit d. None of the above.

Question 2

_____ reveals that Nike shoes are a high-involvement product and more of a thinking-type product than a feeling one.
 a. Control analysis c. Situation analysis
  b. Environment analysis d. None of the above.


softEldritch

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Marketing communications campaigns should be designed to increase brand awareness and learning.

Answer to Question 2

C
Definition of situation analysis


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