« previous next »

Author Question: The objective dimensions of a marketing communications strategy are which of the following? a. brand ... (Read 65 times)

panfilo

  • Hero Member
  • *****
  • Posts: 572
on: Jun 29, 2018
The objective dimensions of a marketing communications strategy are which of the following?
 a. brand awareness and learning c. brand awareness and doing
  b. brand awareness and profit d. None of the above.

Question 2

_____ reveals that Nike shoes are a high-involvement product and more of a thinking-type product than a feeling one.
 a. Control analysis c. Situation analysis
  b. Environment analysis d. None of the above.


softEldritch

  • Sr. Member
  • ****
  • Posts: 334
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Marketing communications campaigns should be designed to increase brand awareness and learning.

Answer to Question 2

C
Definition of situation analysis


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Chronic marijuana use can damage the white blood cells and reduce the immune system's ability to respond to disease by as much as 40%. Without a strong immune system, the body is vulnerable to all kinds of degenerative and infectious diseases.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

In 2012, nearly 24 milliion Americans, aged 12 and older, had abused an illicit drug, according to the National Institute on Drug Abuse (NIDA).

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

Did you know?

One way to reduce acid reflux is to lose two or three pounds. Most people lose weight in the belly area first when they increase exercise, meaning that heartburn can be reduced quickly by this method.

Skin signs are objective evidence of an illness or disorder. They can be seen, measured, or felt. Skin signs are objective evidence of an illness or disorder. They can be seen, measured, or felt.
Dimensions for gathering data Dimensions for gathering data
Marketing: An Introduction, 7th Edition Marketing: An Introduction, 7th Edition
Psychological Dimensions of the Visual World Psychological Dimensions of the Visual World
Strategy: Algorithms and Heuristics Strategy: Algorithms and Heuristics
The focal lengths of the objective and the eyepiece in a microscope are 0.29 cm The focal lengths of the objective and the eyepiece in a microscope are 0.29 cm
Video: Muscular Dystrophy

For a complete list of videos, visit our video library