This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: According to the link between strategy-objective-tactics and budget, the marketing communications ... (Read 103 times)

Melani1276

  • Hero Member
  • *****
  • Posts: 516
on: Jun 29, 2018
According to the link between strategy-objective-tactics and budget, the marketing communications system lacks integration when marketing communications resources are allocated in a manner that has_____ with the resource requirements of the selected marketing communications programs.
 a. common elements c. significant overlap
  b. little to do d. None of the above

Question 2

According to Pamela Danziger, the increasing emphasis on time is causing which of the following?
 a. more shopping at mass merchants c. more shopping at strip malls
  b. more shopping at department stores d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

TheNamesImani

  • Sr. Member
  • ****
  • Posts: 334
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Top management must allocate resources to accomplish goals of certain strategies.

Answer to Question 2

A
People allocate time more wisely to get more out of life. Thus, the emphasis is on being efficient with time, which is provided by shopping at mass merchants.


Melani1276

  • Hero Member
  • *****
  • Posts: 516
Reply #2 on: Jun 29, 2018
Correct answers!


TheNamesImani

  • Sr. Member
  • ****
  • Posts: 334
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

Did you know?

Famous people who died from poisoning or drug overdose include, Adolf Hitler, Socrates, Juan Ponce de Leon, Marilyn Monroe, Judy Garland, and John Belushi.

Did you know?

The first war in which wide-scale use of anesthetics occurred was the Civil War, and 80% of all wounds were in the extremities.

Did you know?

By definition, when a medication is administered intravenously, its bioavailability is 100%.

Examples of objective evaluation Examples of objective evaluation
Primatologist Volker Sommer and his colleagues showed that langur infanticide had adaptive value and Primatologist Volker Sommer and his colleagues showed that langur infanticide had adaptive value and
In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai
Earth’s Heat Budget Earth’s Heat Budget
Marketing: Real People, Real Choices Marketing: Real People, Real Choices
US federal budget deficit/surplus and debt US federal budget deficit/surplus and debt
Video: ETC Protein Complexes & Chemiosmosis (Total ATP Production and ATP Synthase)

For a complete list of videos, visit our video library