This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: According to the link between strategy-objective-tactics and budget, the marketing communications ... (Read 105 times)

Melani1276

  • Hero Member
  • *****
  • Posts: 516
on: Jun 29, 2018
According to the link between strategy-objective-tactics and budget, the marketing communications system lacks integration when marketing communications resources are allocated in a manner that has_____ with the resource requirements of the selected marketing communications programs.
 a. common elements c. significant overlap
  b. little to do d. None of the above

Question 2

According to Pamela Danziger, the increasing emphasis on time is causing which of the following?
 a. more shopping at mass merchants c. more shopping at strip malls
  b. more shopping at department stores d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

TheNamesImani

  • Sr. Member
  • ****
  • Posts: 334
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Top management must allocate resources to accomplish goals of certain strategies.

Answer to Question 2

A
People allocate time more wisely to get more out of life. Thus, the emphasis is on being efficient with time, which is provided by shopping at mass merchants.


Melani1276

  • Hero Member
  • *****
  • Posts: 516
Reply #2 on: Jun 29, 2018
Correct answers!


TheNamesImani

  • Sr. Member
  • ****
  • Posts: 334
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

Approximately one in three babies in the United States is now delivered by cesarean section. The number of cesarean sections in the United States has risen 46% since 1996.

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

Giardia is one of the most common intestinal parasites worldwide, and infects up to 20% of the world population, mostly in poorer countries with inadequate sanitation. Infections are most common in children, though chronic Giardia is more common in adults.

Did you know?

Fungal nail infections account for up to 30% of all skin infections. They affect 5% of the general population—mostly people over the age of 70.

The chain of infection: preventative measures follow each link of the chain. The chain of infection: preventative measures follow each link of the chain.
Examples of objective evaluation Examples of objective evaluation
Sample budget spreadsheet form for first year of business. Sample budget spreadsheet form for first year of business.
Marketing: An Introduction, 7th Edition Marketing: An Introduction, 7th Edition
Strategy: Algorithms and Heuristics Strategy: Algorithms and Heuristics
Paired-end shotgun sequencing strategy Paired-end shotgun sequencing strategy
Video: Muscle cell structures - actin, myosin and titin filaments

For a complete list of videos, visit our video library