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Author Question: According to the analysis-planning and strategy-objective-tactics link in the marketing ... (Read 49 times)

pepyto

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on: Jun 29, 2018
According to the analysis-planning and strategy-objective-tactics link in the marketing communications system, when does the system lack integration?

Question 2

According to the monitoring-control and budget link in the marketing communications system, when does the system lack integration?


Ddddd

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Failure to use analytic models may lead the manager to make misguided decisions, leading to disintegration of the marketing communications system.

Answer to Question 2

Failure to reassess the method and outcomes of resource allocation when a program does not succeed is a signal of system breakdown or lack of system integration.


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