This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The marketing communications budget was increased to develop a better plan. This is an example of ... (Read 77 times)

Jramos095

  • Hero Member
  • *****
  • Posts: 528
on: Jun 29, 2018
The marketing communications budget was increased to develop a better plan. This is an example of which of the following?
 a. reassess the budget allocated towards the elements of the marketing mix c. reassess the realism of marketing costs
  b. reassess the realism of marketing plan d. None of the above.

Question 2

Brand association was expected to increase by 40 percent. It actually increased by only 10 percent. This is an opportunity to do which of the following?
 a. reassess the realism of marketing objectives c. reassess the realism of marketing tactics
  b. reassess the realism of marketing goals d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

efwsefaw

  • Sr. Member
  • ****
  • Posts: 351
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The marketing communications budget is controlled by the marketing level.

Answer to Question 2

A


Jramos095

  • Member
  • Posts: 528
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

skipfourms123

  • Member
  • Posts: 343
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

According to animal studies, the typical American diet is damaging to the liver and may result in allergies, low energy, digestive problems, and a lack of ability to detoxify harmful substances.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

The National Institutes of Health have supported research into acupuncture. This has shown that acupuncture significantly reduced pain associated with osteoarthritis of the knee, when used as a complement to conventional therapies.

Body plan of a common rotifer, Philodina genus Body plan of a common rotifer, Philodina genus
Men experience more trauma in their lifetimes, but women are more likely to develop PTSD. Men experience more trauma in their lifetimes, but women are more likely to develop PTSD.
Mechanisms of action of adrenergic agonists: (1) stimulation of the release of NE; (2) increased ... Mechanisms of action of adrenergic agonists: (1) stimulation of the release of NE; (2) increased ...
Plan Of Stonehenge And Its Surrounding Settlements Plan Of Stonehenge And Its Surrounding Settlements
Permafrost: Top layer temperatures increased by as much as 3˚C Permafrost: Top layer temperatures increased by as much as 3˚C
Bivalve Body Plan: Clam Bivalve Body Plan: Clam
Video: Pressure volume relationships - Normal inspiration and expiration

For a complete list of videos, visit our video library