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Author Question: The marketing communications budget was increased to develop a better plan. This is an example of ... (Read 43 times)

Jramos095

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on: Jun 29, 2018
The marketing communications budget was increased to develop a better plan. This is an example of which of the following?
 a. reassess the budget allocated towards the elements of the marketing mix c. reassess the realism of marketing costs
  b. reassess the realism of marketing plan d. None of the above.

Question 2

Brand association was expected to increase by 40 percent. It actually increased by only 10 percent. This is an opportunity to do which of the following?
 a. reassess the realism of marketing objectives c. reassess the realism of marketing tactics
  b. reassess the realism of marketing goals d. None of the above.


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efwsefaw

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The marketing communications budget is controlled by the marketing level.

Answer to Question 2

A


Jramos095

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

essyface1

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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