Author Question: Which of the following budgeting methods calls for marketing communications managers to develop ... (Read 32 times)

cartlidgeashley · **on:** Jun 29, 2018

Which of the following budgeting methods calls for marketing communications managers to develop their marketing communications budgets by defining their objectives clearly, determining the marketing communications programs (tasks) to achieve these objectives, and estimating the costs of these programs?
a. quantitative c. competitive
b. ratio to sales d. objective task

Question 2

Which of the following budgeting methods is considered to be the ideal methodbut also the most tedious?
a. quantitative c. objective task
b. ratio to sales d. all you can afford

verrinzo · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D
Definition of objective-task method

Answer to Question 2

C
The objective-task method is tedious because it is based on a precise account of how much money is needed to build a marketing communications campaign that will meet certain communications, marketing, and/or corporate objectives.