« previous next »

Author Question: The basic _____ model calls for gathering information about past performance in relation to selected ... (Read 50 times)

cagreen833

  • Hero Member
  • *****
  • Posts: 544
on: Jun 29, 2018
The basic _____ model calls for gathering information about past performance in relation to selected objectives to establish a baseline.
 a. situation study c. market study
  b. situation analysis d. market analysis

Question 2

If past brand attitude was 50 percent last year and the market trend is in the brand's favor, then next year's objective may be _____.
 a. higher than 50 c. around 50
  b. lower than 50 d. None of the above.


frre432

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of situation analysis

Answer to Question 2

A
This is an example of using anticipated market changes to set marketing communications objectives.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

The U.S. Preventive Services Task Force recommends that all women age 65 years of age or older should be screened with bone densitometry.

Did you know?

Approximately 70% of expectant mothers report experiencing some symptoms of morning sickness during the first trimester of pregnancy.

Did you know?

Thyroid conditions cause a higher risk of fibromyalgia and chronic fatigue syndrome.

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Lab: Amoeba Model Lab: Amoeba Model
Basic graphs of functions Basic graphs of functions
Selected Drugs for Psoriasis and Related Disorders Selected Drugs for Psoriasis and Related Disorders
Approaches for gathering an older adult assessment Approaches for gathering an older adult assessment
Basic anatomy of the brain. Basic anatomy of the brain.
Restricting visual information to one hemisphere in cats. To restrict visual information to one ... Restricting visual information to one hemisphere in cats. To restrict visual information to one ...
Video: Proteins Defined, Hierarchy & Composition of Cells

For a complete list of videos, visit our video library