The basic _____ model calls for gathering information about past ...

[cagreen833]

The basic _____ model calls for gathering information about past performance in relation to selected objectives to establish a baseline.
 a. situation study c. market study
  b. situation analysis d. market analysis

Question 2

If past brand attitude was 50 percent last year and the market trend is in the brand's favor, then next year's objective may be _____.
 a. higher than 50 c. around 50
  b. lower than 50 d. None of the above.

[frre432]

Answer to Question 1

A
Definition of situation analysis

Answer to Question 2

A
This is an example of using anticipated market changes to set marketing communications objectives.