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Author Question: The basic _____ model calls for gathering information about past performance in relation to selected ... (Read 14 times)

cagreen833

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on: Jun 29, 2018
The basic _____ model calls for gathering information about past performance in relation to selected objectives to establish a baseline.
 a. situation study c. market study
  b. situation analysis d. market analysis

Question 2

If past brand attitude was 50 percent last year and the market trend is in the brand's favor, then next year's objective may be _____.
 a. higher than 50 c. around 50
  b. lower than 50 d. None of the above.


frre432

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of situation analysis

Answer to Question 2

A
This is an example of using anticipated market changes to set marketing communications objectives.


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