« previous next »

Author Question: The basic _____ model calls for gathering information about past performance in relation to selected ... (Read 62 times)

cagreen833

  • Hero Member
  • *****
  • Posts: 544
on: Jun 29, 2018
The basic _____ model calls for gathering information about past performance in relation to selected objectives to establish a baseline.
 a. situation study c. market study
  b. situation analysis d. market analysis

Question 2

If past brand attitude was 50 percent last year and the market trend is in the brand's favor, then next year's objective may be _____.
 a. higher than 50 c. around 50
  b. lower than 50 d. None of the above.


frre432

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of situation analysis

Answer to Question 2

A
This is an example of using anticipated market changes to set marketing communications objectives.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Adults are resistant to the bacterium that causes Botulism. These bacteria thrive in honey – therefore, honey should never be given to infants since their immune systems are not yet resistant.

Did you know?

The Centers for Disease Control and Prevention (CDC) was originally known as the Communicable Disease Center, which was formed to fight malaria. It was originally headquartered in Atlanta, Georgia, since the Southern states faced the worst threat from malaria.

Did you know?

The average older adult in the United States takes five prescription drugs per day. Half of these drugs contain a sedative. Alcohol should therefore be avoided by most senior citizens because of the dangerous interactions between alcohol and sedatives.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Model Organism Neurospora Model Organism Neurospora
Sharing patient information with colleagues is an important nursing role Sharing patient information with colleagues is an important nursing role
Heart Model Heart Model
The Solar Model The Solar Model
Basic structures of HIV. Basic structures of HIV.
Fluency with Information Technology: Skills, Concepts, and Capabilities Fluency with Information Technology: Skills, Concepts, and Capabilities
Video: Energy inputs and release in glycolysis Animation

For a complete list of videos, visit our video library