This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: If a marketing communications manager uses studies of market trends to help set objectives, which of ... (Read 29 times)

misspop

  • Hero Member
  • *****
  • Posts: 540
on: Jun 29, 2018
If a marketing communications manager uses studies of market trends to help set objectives, which of the following is being used?
 a. forecasted change c. anticipated performance of key competitors
  b. past performance d. anticipated market changes

Question 2

If the marketing communications manager finds out that teenagers' attitude towards a competitor's brand is likely to increase and uses this information to set objectives, which of the following is being used?
 a. forecasted change c. anticipated performance
  b. past performance d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

nhea

  • Sr. Member
  • ****
  • Posts: 305
Reply #1 on: Jun 29, 2018
Answer to Question 1

D
This is an example of using anticipated market changes that may affect communications objectives.

Answer to Question 2

C
This is an example of using anticipated performance of key competitors along the selected measure of the communications objective.


misspop

  • Member
  • Posts: 540
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

daiying98

  • Member
  • Posts: 354
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

According to the CDC, approximately 31.7% of the U.S. population has high low-density lipoprotein (LDL) or "bad cholesterol" levels.

Did you know?

The people with the highest levels of LDL are Mexican American males and non-Hispanic black females.

Did you know?

Signs of depression include feeling sad most of the time for 2 weeks or longer; loss of interest in things normally enjoyed; lack of energy; sleep and appetite disturbances; weight changes; feelings of hopelessness, helplessness, or worthlessness; an inability to make decisions; and thoughts of death and suicide.

Did you know?

According to animal studies, the typical American diet is damaging to the liver and may result in allergies, low energy, digestive problems, and a lack of ability to detoxify harmful substances.

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Comparison of Research Studies Exploring Nurse Caring Behaviors Comparison of Research Studies Exploring Nurse Caring Behaviors
Reconstruction Drawing of Trajan's Market Reconstruction Drawing of Trajan's Market
Obesity Trends among U.S. Adults Over the last two decades Obesity Trends among U.S. Adults Over the last two decades
Marketing: An Introduction, 7th Edition Marketing: An Introduction, 7th Edition
My brain in social media and studies My brain in social media and studies
Sleep Studies Sleep Studies
Video: Gastroesophageal Reflux Disease (GERD)

For a complete list of videos, visit our video library