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Author Question: If a marketing communications manager uses studies of market trends to help set objectives, which of ... (Read 88 times)

misspop

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on: Jun 29, 2018
If a marketing communications manager uses studies of market trends to help set objectives, which of the following is being used?
 a. forecasted change c. anticipated performance of key competitors
  b. past performance d. anticipated market changes

Question 2

If the marketing communications manager finds out that teenagers' attitude towards a competitor's brand is likely to increase and uses this information to set objectives, which of the following is being used?
 a. forecasted change c. anticipated performance
  b. past performance d. None of the above.


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nhea

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
This is an example of using anticipated market changes that may affect communications objectives.

Answer to Question 2

C
This is an example of using anticipated performance of key competitors along the selected measure of the communications objective.


misspop

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Reply 2 on: Jun 29, 2018
Gracias!

ktidd

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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