This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: If a marketing communications manager uses studies of market trends to help set objectives, which of ... (Read 39 times)

misspop

  • Hero Member
  • *****
  • Posts: 540
on: Jun 29, 2018
If a marketing communications manager uses studies of market trends to help set objectives, which of the following is being used?
 a. forecasted change c. anticipated performance of key competitors
  b. past performance d. anticipated market changes

Question 2

If the marketing communications manager finds out that teenagers' attitude towards a competitor's brand is likely to increase and uses this information to set objectives, which of the following is being used?
 a. forecasted change c. anticipated performance
  b. past performance d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

nhea

  • Sr. Member
  • ****
  • Posts: 305
Reply #1 on: Jun 29, 2018
Answer to Question 1

D
This is an example of using anticipated market changes that may affect communications objectives.

Answer to Question 2

C
This is an example of using anticipated performance of key competitors along the selected measure of the communications objective.


misspop

  • Member
  • Posts: 540
Reply 2 on: Jun 29, 2018
Excellent

Chelseyj.hasty

  • Member
  • Posts: 319
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

By definition, when a medication is administered intravenously, its bioavailability is 100%.

Did you know?

The senior population grows every year. Seniors older than 65 years of age now comprise more than 13% of the total population. However, women outlive men. In the 85-and-over age group, there are only 45 men to every 100 women.

Did you know?

People with high total cholesterol have about two times the risk for heart disease as people with ideal levels.

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

Long-term studies of the Glanville fritillary butterfly, Melitaea cinxia, have provided exceptional Long-term studies of the Glanville fritillary butterfly, Melitaea cinxia, have provided exceptional
The approval of a new drug is a four-stage process: (1) preclinical investigation, (2) clinical inve The approval of a new drug is a four-stage process: (1) preclinical investigation, (2) clinical inve
Perceptual judgment task used in Asch’s conformity studies Perceptual judgment task used in Asch’s conformity studies
A typical bus system showing module CAN communications and twisted pairs of wire. A typical bus system showing module CAN communications and twisted pairs of wire.
Global Warming: Trends and Tensions Global Warming: Trends and Tensions
Cross-Sectional Studies Cross-Sectional Studies
Video: Sister chromatids of a metaphase chromosome animation

For a complete list of videos, visit our video library