This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Identification of the objective dimension is predicated on which of the following? a. identifying ... (Read 111 times)

genevieve1028

  • Hero Member
  • *****
  • Posts: 601
on: Jun 29, 2018
Identification of the objective dimension is predicated on which of the following?
 a. identifying corporate goals c. identifying market changes
  b. identifying positioning strategy d. None of the above.

Question 2

Positioning-by-intangible factor strategy guides the marketer to focus on establishing an association between the brand and which of the following
 a. image factor c. intangible factor
  b. equity factor d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Hdosisshsbshs

  • Sr. Member
  • ****
  • Posts: 315
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Knowing the positioning strategy automatically allows the marketing manager to identify the objective dimension.

Answer to Question 2

C
Marketing objectives should be set in relation to specific brand associations and be directly related to the type of positioning strategy selected.


genevieve1028

  • Member
  • Posts: 601
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

Jsherida

  • Member
  • Posts: 314
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

The Food and Drug Administration has approved Risperdal, an adult antipsychotic drug, for the symptomatic treatment of irritability in children and adolescents with autism. The approval is the first for the use of a drug to treat behaviors associated with autism in children. These behaviors are included under the general heading of irritability and include aggression, deliberate self-injury, and temper tantrums.

Did you know?

To combat osteoporosis, changes in lifestyle and diet are recommended. At-risk patients should include 1,200 to 1,500 mg of calcium daily either via dietary means or with supplements.

Did you know?

For pediatric patients, intravenous fluids are the most commonly cited products involved in medication errors that are reported to the USP.

Did you know?

Your chance of developing a kidney stone is 1 in 10. In recent years, approximately 3.7 million people in the United States were diagnosed with a kidney disease.

An electrocardiogram (ECG, EKG) is a commonly used procedure in which the electrical events associat An electrocardiogram (ECG, EKG) is a commonly used procedure in which the electrical events associat
Plant Identification Chart Plant Identification Chart
Three days after the Boston Marathon explosion, the FBI released this photograph that had been taken Three days after the Boston Marathon explosion, the FBI released this photograph that had been taken
OBD-II DTC identification format. OBD-II DTC identification format.
Mass spectrometry for identifying an unknown protein isolated from a 2D gel Mass spectrometry for identifying an unknown protein isolated from a 2D gel
Molecular Identification and Characterization of Four of Mendel’s Traits Molecular Identification and Characterization of Four of Mendel’s Traits
Video: Major Elements in Biological Molecules: Proteins

For a complete list of videos, visit our video library