This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Identification of the objective dimension is predicated on which of the following? a. identifying ... (Read 129 times)

genevieve1028

  • Hero Member
  • *****
  • Posts: 601
on: Jun 29, 2018
Identification of the objective dimension is predicated on which of the following?
 a. identifying corporate goals c. identifying market changes
  b. identifying positioning strategy d. None of the above.

Question 2

Positioning-by-intangible factor strategy guides the marketer to focus on establishing an association between the brand and which of the following
 a. image factor c. intangible factor
  b. equity factor d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Hdosisshsbshs

  • Sr. Member
  • ****
  • Posts: 315
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Knowing the positioning strategy automatically allows the marketing manager to identify the objective dimension.

Answer to Question 2

C
Marketing objectives should be set in relation to specific brand associations and be directly related to the type of positioning strategy selected.


genevieve1028

  • Member
  • Posts: 601
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

Mochi

  • Member
  • Posts: 300
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Long-term mental and physical effects from substance abuse include: paranoia, psychosis, immune deficiencies, and organ damage.

Did you know?

Children of people with alcoholism are more inclined to drink alcohol or use hard drugs. In fact, they are 400 times more likely to use hard drugs than those who do not have a family history of alcohol addiction.

Did you know?

Atropine, along with scopolamine and hyoscyamine, is found in the Datura stramonium plant, which gives hallucinogenic effects and is also known as locoweed.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

A farmer with a pitchfork, wearing a hat identifying him as a Granger, warns of an oncoming “Consoli A farmer with a pitchfork, wearing a hat identifying him as a Granger, warns of an oncoming “Consoli
Three days after the Boston Marathon explosion, the FBI released this photograph that had been taken Three days after the Boston Marathon explosion, the FBI released this photograph that had been taken
Identifying the Causes of Climate Change Identifying the Causes of Climate Change
Identification of the numbers in the Word Problem Identification of the numbers in the Word Problem
Mass spectrometry for identifying an unknown protein isolated from a 2D gel Mass spectrometry for identifying an unknown protein isolated from a 2D gel
Identification of conserved noncoding sequences (CNS) Identification of conserved noncoding sequences (CNS)
Video: Introduction to Dysrhythmia

For a complete list of videos, visit our video library