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Author Question: Estee Lauder signed a multiyear contract with Gwyneth Paltrow in efforts to advance which of the ... (Read 52 times)

tth

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on: Jun 29, 2018
Estee Lauder signed a multiyear contract with Gwyneth Paltrow in efforts to advance which of the following objectives?
 a. increase sales c. increase brand awareness
  b. increase profit d. None of the above.

Question 2

Measures of sales, market share, profit, and cash must be accepted by which of the following professions?
 a. financial c. marketing
  b. accounting d. None of the above.


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akemokai

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The company's objective was to increase sales and market share significantly for its 10-year-old Pleasures fragrance.

Answer to Question 2

B
The manager has to gather data pertaining to the norms of the measure, especially in relation to past performance and the performance of the other firms in the industry.


tth

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Reply 2 on: Jun 29, 2018
Gracias!

billybob123

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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