This topic contains a solution. Click here to go to the answer

Author Question: Estee Lauder signed a multiyear contract with Gwyneth Paltrow in efforts to advance which of the ... (Read 45 times)

tth

  • Hero Member
  • *****
  • Posts: 579
Estee Lauder signed a multiyear contract with Gwyneth Paltrow in efforts to advance which of the following objectives?
 a. increase sales c. increase brand awareness
  b. increase profit d. None of the above.

Question 2

Measures of sales, market share, profit, and cash must be accepted by which of the following professions?
 a. financial c. marketing
  b. accounting d. None of the above.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

akemokai

  • Sr. Member
  • ****
  • Posts: 347
Answer to Question 1

A
The company's objective was to increase sales and market share significantly for its 10-year-old Pleasures fragrance.

Answer to Question 2

B
The manager has to gather data pertaining to the norms of the measure, especially in relation to past performance and the performance of the other firms in the industry.




tth

  • Member
  • Posts: 579
Reply 2 on: Jun 29, 2018
Wow, this really help


sarah_brady415

  • Member
  • Posts: 328
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

Between 1999 and 2012, American adults with high total cholesterol decreased from 18.3% to 12.9%

Did you know?

The lipid bilayer is made of phospholipids. They are arranged in a double layer because one of their ends is attracted to water while the other is repelled by water.

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Did you know?

Approximately one in three babies in the United States is now delivered by cesarean section. The number of cesarean sections in the United States has risen 46% since 1996.

Did you know?

Many of the drugs used by neuroscientists are derived from toxic plants and venomous animals (such as snakes, spiders, snails, and puffer fish).

For a complete list of videos, visit our video library