Estee Lauder signed a multiyear contract with Gwyneth Paltrow in ...

[tth]

Estee Lauder signed a multiyear contract with Gwyneth Paltrow in efforts to advance which of the following objectives?
 a. increase sales c. increase brand awareness
  b. increase profit d. None of the above.

Question 2

Measures of sales, market share, profit, and cash must be accepted by which of the following professions?
 a. financial c. marketing
  b. accounting d. None of the above.

[akemokai]

Answer to Question 1

A
The company's objective was to increase sales and market share significantly for its 10-year-old Pleasures fragrance.

Answer to Question 2

B
The manager has to gather data pertaining to the norms of the measure, especially in relation to past performance and the performance of the other firms in the industry.

[tth]

Excellent

[AmberC1996]

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