Answer to Question 1
Brand awareness is very important because without awareness the consumer cannot travel up the hierarchy. That is, the consumer is not likely to learn about the brand features, feel positive about the brand, make a preference decision, or feel convicted to purchase the product.
Answer to Question 2
Typical projective tests include free-association tests, picture-interpretation tests, describing-the-brand-as-a-person tests, describing-the-brand-as-an-animal tests, in-depth examination of the person's use experience with the brand, dissection of the decision process, description of the brand user, description of how brands are different from one another, and discovery of personal values driving choice.
The Role of Microfilaments in Cell Movement-Showing Cause and Effect in Biology 2
Sharing patient information with colleagues is an important nursing role
The Role of Microglia as the Protector of Brain
The Role of Parkin in Parkinson’s Disease
Young adulthood brings the greatest number of role transitions and highest levels of demands than ...
The Role of Gases in the Atmosphere