Author Question: Which of the following communications tool is likely to generate the highest brand awareness ... (Read 71 times)

tiara099

  • Hero Member
  • *****
  • Posts: 588
Which of the following communications tool is likely to generate the highest brand awareness possible?
 a. direct marketing c. event sponsorship
  b. public relations d. advertising

Question 2

Which of the following is a company consideration that affects product-adaptation decisions?
 a. Competitive offerings
  b. Method of operation
  c. Durability
  d. Market opportunity



l.stuut

  • Sr. Member
  • ****
  • Posts: 345
Answer to Question 1

A
Advertising is a tool that focuses on the mass media. Messages are placed in impersonal types of media such as television, newspapers, and magazines.

Answer to Question 2

D



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

According to the CDC, approximately 31.7% of the U.S. population has high low-density lipoprotein (LDL) or "bad cholesterol" levels.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

There are approximately 3 million unintended pregnancies in the United States each year.

Did you know?

Each year in the United States, there are approximately six million pregnancies. This means that at any one time, about 4% of women in the United States are pregnant.

Did you know?

In 1864, the first barbiturate (barbituric acid) was synthesized.

For a complete list of videos, visit our video library